What Is Commercial Photography? A Miami Photographer’s Guide for Brands & Businesses

Commercial product photography of RPM Pickleball paddle by Stephen Luttinger, Miami

Helping Miami brands create visuals that drive growth and engagement.

What Is Commercial Photography?

Commercial photography is professional photography created specifically for business use — from ad campaigns and social media content to websites, billboards, and product catalogs.

Why Commercial Photography Matters for Brands

In Miami’s competitive market — from fashion brands in the Design District to restaurants on the beach — standout visuals mean standing out.

• Professional photos increase conversion rates by up to 35%

• 80% more likely to engage with content that includes visuals.

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What to Expect When Working With Us

Creative Pre-Planning → mood boards, scouting, shot lists.

1. Professional Execution → Sony A7RV, GM lenses, Godox lighting.

2. Hybrid Workflow → digital + film options.

3. Fast Turnaround → edited galleries within days.

Case Study: Shopbop x Cara Cara (Miami Design District)

• Challenge: Lifestyle event coverage.

• Approach: Editorial, candid, influencer portraits.

• Result: High-performing content across Shopbop’s channels.

FAQs About Commercial Photography

• How much does commercial photography cost in Miami?

  Commercial photography in Miami typically ranges from $750 for a half-day session to $1,800–$2,500+ for full-day campaigns, depending on project scope, image licensing, and post-production needs. At Stephen Luttinger Photography, we customize packages based on the scale of your campaign, whether it’s a boutique lifestyle shoot or a multi-location brand activation.

• What’s included in a commercial photography package?

  Packages generally include pre-production planning (shot list, mood boards, scouting), the photo session, and professional editing/retouching of the final images. Usage rights for web, social media, and marketing materials are standard, with extended licensing available for print ads, billboards, or national campaigns.

• What types of commercial clients do you work with?

  We collaborate with fashion brands, lifestyle companies, restaurants, real estate developers, and corporate teams. Past work includes events and campaigns for Shopbop, GAIA Residences, Jacob & Co., and multiple Miami hospitality groups.

• How long does it take to get the final photos?

  For commercial campaigns, preview galleries are usually delivered within 48–72 hours, with final edited photos ready in 5–7 business days depending on project size. Expedited delivery is available for time-sensitive launches or social campaigns.

• Can you help with creative direction?

  Yes. Beyond photography, we support clients with creative planning — from building mood boards to suggesting shot styles and poses. For campaigns, we often work alongside creative directors, stylists, and agencies to ensure visuals align with your brand’s story.

Final Thoughts

Commercial photography is about more than just taking pictures — it’s about creating visual assets that drive business growth. Whether you’re a fashion brand, real estate developer, or Miami restaurant, professional visuals help you stand out and connect with your audience.