ADIDAS x UM (Ad spec)

The objective of this campaign was to capture the performance, energy, and focus behind Adidas’ athletic identity through a conceptual track-inspired ad spec at the University of Miami. Produced by Mayabcfilms, the shoot highlighted movement, discipline, and individuality — blending athletic performance with a cinematic, lifestyle aesthetic. Set against the vibrant backdrop of UM’s track and training facilities, the imagery celebrates Adidas’ commitment to innovation, strength, and self-expression. Photographed by Stephen Luttinger Photography.

Adidas x University of Miami athlete sprinting down the track, captured at golden hour to highlight power, movement, and focus. Photographed by Stephen Luttinger in South Florida.
Textured close-up of the Adidas logo banner along the UM track, emphasizing brand identity and athletic design in a lifestyle campaign setting.
Detail shot of Adidas running shoes featuring the Miami colorway, symbolizing speed, culture, and bold design against the vibrant red track.
Athlete pauses between drills, Adidas duffle by her side and training shoes catching Miami’s late-day light — a blend of performance and style.
Focused portrait of a University of Miami track athlete framed by an Adidas banner, capturing intensity, preparation, and confidence.
Editorial-style image of athlete in Adidas performance wear, framed against a blue South Florida sky — a balance of power and poise.
Tall stadium lights glow over the UM track, creating cinematic contrast that anchors Adidas’ dedication to performance under any condition.
Athlete seated on the track post-training, muscles relaxed yet focused — illustrating endurance, recovery, and Adidas’ commitment to real athletes.
Dynamic motion blur of Adidas shoes on the track, emphasizing rhythm, speed, and the kinetic energy behind every stride.
Low-light portrait of athlete in Adidas training gear under stadium lights, merging strength and serenity in an editorial moment.
Athlete preparing for a sprint start on the University of Miami track, embodying readiness, focus, and Adidas’ “through sport we have the power to change lives” ethos.
Wide nighttime image of the illuminated Adidas logo across the track fence, symbolizing legacy, consistency, and athletic excellence in South Florida.
Adidas x University of Miami athlete captured post-sprint, standing confidently under the Miami sun. Photographed by Stephen Luttinger Photography, showcasing focus and endurance in motion.
Track athlete crouched at the starting line in Adidas gear, ready for launch — symbolizing preparation and power. Captured at the University of Miami by Stephen Luttinger Photography.
Adidas athlete walking along the UM track during sunset drills, blending lifestyle and performance in a cinematic sports portrait.
Close-up of Adidas running shoes with the University of Miami colorway, emphasizing texture, grip, and design innovation. Shot for the Adidas x UM ad spec campaign by Stephen Luttinger Photography.
Editorial portrait of an athlete resting on the University of Miami track, framed by the Adidas logo backdrop. Produced by Mayabcfilms, photographed by Stephen Luttinger Photography.
Low-angle track shot of Adidas runner mid-stride, expressing the speed, balance, and athleticism behind Adidas’ performance ethos.
Candid detail of Adidas athlete leaning against the track fence after training, captured by Stephen Luttinger Photography to highlight resilience and authenticity.
Motion blur of Adidas sneakers in stride across the UM lanes, reflecting South Florida’s rhythm and Adidas’ spirit of innovation.
Focused portrait of a University of Miami athlete in Adidas gear, photographed by Stephen Luttinger Photography, emphasizing drive, discipline, and confidence.
Adidas duffle bag resting on the University of Miami track, a visual symbol of preparation and purpose. Captured for the Adidas x UM ad spec by Stephen Luttinger Photography.
Adidas running shoes photographed under soft evening light on the track, balancing performance design with lifestyle visuals.
Athlete tying Adidas sneakers before a sprint, photographed at the University of Miami by Stephen Luttinger Photography — representing focus, ritual, and readiness.
Adidas duffle bag and Miami-inspired running shoes on the University of Miami track, captured by Stephen Luttinger Photography to represent focus, preparation, and everyday discipline in sport.
Dynamic motion blur of athlete stretching before a sprint — blending performance energy with cinematic storytelling. Photographed for the Adidas x UM ad spec campaign by Stephen Luttinger Photography.
Athlete mid-motion on the University of Miami track, captured through intentional blur to emphasize speed, power, and Adidas’ identity rooted in movement.
Portrait of Adidas x University of Miami athlete under natural light, balancing strength and softness. Photographed by Stephen Luttinger Photography for the Adidas ad spec produced by Mayabcfilms.
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