Shopbop | Miami Design District
The objective of this campaign was to document a 10-day brand activation series that brought Shopbop’s creative vision to life through curated experiences across Miami. Hosted at acclaimed restaurants such as Sunny’s, La Martola, Chateau ZZ’s, and Torno Subito, the events featured collaborations with leading brands including Nike, Levi’s, Agua Bendita, CaraCara, Simon Miller, Skin by Ella Rose, La Marégold, OSSA, and Irem. Through a documentary-style lens, the campaign sought to capture the intersection of fashion, community, and culture—highlighting the vibrant energy of each event and the intentionality behind every brand partnership. All floral design throughout the series was thoughtfully created by Calma Floral, adding a refined and cohesive visual element to each setting.
